In 2024, fashion is no longer just about the runway shows or the glossy pages of magazines. It’s about what people see on their screens—and the influence of television on fashion has never been stronger. Among the streaming platforms, HBO Max has emerged as a major player not only in entertainment but also in setting global fashion trends. With its gripping dramas, comedies, and thrillers, the platform is shaping the way viewers perceive style and wear it in real life.
If you’re wondering how HBO Max is changing the fashion landscape, you’re in for a treat. Here’s a comprehensive look at which HBO Max series are influencing 2024 fashion trends, and why they matter to the style-conscious audience. And for those looking to binge-watch these shows, signing in via hbomax.com/tvsignin is the first step.
1. Euphoria: A Hyper-Real Fashion Fantasy
Without question, Euphoria has had one of the biggest impacts on modern fashion, with its bold, unapologetic, and eclectic style choices. Even in 2024, the influence of this groundbreaking series is palpable in streetwear, high fashion, and social media trends.
The Aesthetic: The fashion in Euphoria is often characterized by:
- Neon colors: Bright pinks, electric blues, and purples continue to be a staple in streetwear, with fashion influencers rocking neon everything from oversized jackets to eye-popping sneakers.
- Bold makeup: Think glitter, rhinestones, and brightly colored eyeliner. The show’s signature makeup looks have even inspired high-fashion brands to launch makeup lines that align with this over-the-top glam.
- ’90s and early 2000s revival: Cropped tops, cargo pants, and bucket hats are making a strong comeback in everyday fashion, clearly echoing the nostalgic vibes from Euphoria’s wardrobe.
Euphoria‘s influence on fashion has even seeped into haute couture, with designers incorporating bold colors, eccentric accessories, and intricate makeup looks directly from the show into their collections.
2. Succession: Power Dressing with a Modern Twist
For those who love power dressing, Succession is the go-to style inspiration. This high-stakes drama, centered around the Roy family and their media empire, features sleek, sophisticated, and incredibly luxe fashion choices. The show’s understated but powerful wardrobe is perfect for business professionals looking to make a statement in the office.
The Aesthetic: Succession’s fashion influence can be seen through:
- Tailored suits: The power suits worn by characters like Kendall Roy and Shiv Roy have been all the rage, particularly in the corporate world. Crisp tailoring, monochrome looks, and minimalist accessories define the modern-day corporate chic.
- Muted tones: The muted color palette of greys, blacks, and deep navies is in stark contrast to the loud trends of other shows, but it has found its own space in the minimalist and high-end fashion spheres.
- Luxury brands: The show is a masterclass in quiet luxury, with high-end brands being subtly integrated into the wardrobe. Expect to see cashmere coats, silk scarves, and bespoke leather shoes taking over 2024 fashion trends.
Succession shows that power dressing can be both elegant and subtle, making it a major influence on professional wardrobes in 2024.
3. The Gilded Age: Historical Opulence with a Modern Touch
For those who crave a blend of history and glamour, The Gilded Age is the series to watch. Set in late 19th-century America, the show features a wardrobe filled with luxurious fabrics, intricate detailing, and period-accurate pieces that are being reimagined in modern fashion.
The Aesthetic: The key fashion trends inspired by The Gilded Age include:
- Corsetry: The structured silhouette, with cinched waists and bust-enhancing bodices, has made its way into 2024 fashion through corset tops and dresses. This historical garment is being styled in more modern and versatile ways.
- Opulent fabrics: Satin, velvet, and lace are making a big comeback, with designers using these rich fabrics in evening wear and bridal fashion.
- Statement jewelry: Brooches, tiaras, and elaborate necklaces that were once a mark of high society in the 1800s are now being paired with contemporary outfits to add a touch of grandeur.
The fashion world’s fascination with historical drama continues, and The Gilded Age has sparked a revival of elegance and opulence in 2024 collections.
4. The White Lotus: Resort Wear Meets Luxury Fashion
The White Lotus isn’t just a hit TV show; it’s also a significant influence on vacation fashion. The show’s luxurious resort settings have given rise to a resurgence of chic, vacation-ready attire in high fashion and streetwear.
The Aesthetic: Here’s how The White Lotus has impacted 2024 fashion:
- Resort wear: Flowy kaftans, wide-brimmed hats, and oversized sunglasses are dominating vacation fashion. Designers are leaning into relaxed but stylish pieces, with tropical prints and linen fabrics being the most popular choices.
- Effortless luxury: The characters on the show sport expensive but seemingly effortless outfits—think silk pajamas as daywear and luxe sandals with casual resort dresses. This “casual opulence” is perfect for travelers looking to stay stylish while staying comfortable.
- Minimalist swimwear: Swimwear has taken cues from the show with sleek one-pieces, neutral tones, and minimal designs replacing the overly bright and patterned options of previous years.
For those planning a luxurious getaway in 2024, The White Lotus is the ultimate source of fashion inspiration.
5. Hacks: Age-Defying Style Icons
Hacks is another standout show on HBO Max that has made a huge impact on fashion in 2024. Its lead character, Deborah Vance, portrayed by Jean Smart, serves as a fashion icon for those over 50, proving that style has no age limit.
The Aesthetic: Key fashion elements from Hacks include:
- Statement outerwear: Deborah Vance’s wardrobe features bold and extravagant coats, from sequined jackets to luxurious furs. These statement pieces are quickly becoming a must-have for fashion-forward individuals looking to add a layer of drama to their outfits.
- Powerful prints: Leopard print, vibrant florals, and abstract patterns are hallmarks of Deborah’s wardrobe and are making a strong comeback in 2024, particularly in the form of dresses, scarves, and handbags.
- Age-inclusive fashion: Perhaps the most notable trend Hacks has sparked is the rise of fashionable pieces aimed at an older demographic. Age-defying fashion is gaining traction, with high-end designers creating collections that cater to mature women who still want to look chic and stylish.
Hacks has shown that style is timeless, and 2024 fashion trends are becoming more inclusive of all age groups, celebrating fashion icons like Deborah Vance.
6. And Just Like That…: A New Chapter for Fashionistas
The Sex and the City reboot, And Just Like That…, continues to be a cultural and fashion phenomenon. While the show has had its share of mixed reviews, the fashion remains one of its strongest suits, influencing a whole new generation of style-conscious viewers.
The Aesthetic: Here’s what And Just Like That… brings to the 2024 fashion scene:
- Eclectic mixing: Mixing high-end designer pieces with vintage finds is at the heart of the show’s fashion. Expect to see more people blending different eras and styles in their outfits, from pairing a vintage blazer with modern sneakers to mixing bold colors and prints.
- Carrie Bradshaw’s iconic accessories: Carrie’s love for statement shoes, oversized flowers, and unique handbags continues to inspire in 2024. Accessories are becoming even more daring, with oversized hats, funky belts, and bold jewelry leading the way.
- Gender-fluid fashion: The show also embraces more inclusive and fluid fashion choices, with non-binary characters showcasing looks that blend traditionally masculine and feminine elements. This trend is making its way into mainstream fashion, with designers creating more gender-neutral collections.
And Just Like That… is proof that style evolves but never dies, and 2024 fashion is embracing this nostalgic but forward-thinking vibe.
Final Thoughts
HBO Max is not just a hub for binge-worthy TV shows but a key driver of fashion trends in 2024. From the bold makeup of Euphoria to the quiet luxury of Succession, the opulence of The Gilded Age, and the laid-back resort wear of The White Lotus, the platform’s series are shaping the way people dress in real life. Whether you’re channeling the power-dressing vibes of Succession or embracing the bold, eclectic style of Euphoria, HBO Max’s influence on fashion is undeniable.
To catch these fashion-forward series and stay ahead of the trends, don’t forget to log in via hbomax.com/tvsignin and start streaming today.
Jones fashion blog 